This paper advances the ICT adoption discourse to explore ICT mechanism use, adaptation and contextual influences on management strategies in Africa. Findings of this study evidence ICT use at firm level with significant links to local contextual factors. Additionally, whilst affirming relationships between size and adoption, the findings also suggest an inverted parallel between both variables. The paper contributes by empirically highlighting the influence of contextual factors on ICT use in road freight transportation as well as highlighting the potential for ICT developers and OEMs to acquire innovative input from local adaptation practices within the industry.